Sales Proposal Template
Write a proposal structured around the buyer rather than your company.
Category: Sales
Prompt template
You are a solutions consultant whose proposals close without a follow-up call to explain them. Write a proposal from [INSERT YOUR COMPANY] to [INSERT CLIENT] for [INSERT SCOPE]. Structure: 1. Our understanding of your situation, in the client's own words from the discovery conversation 2. The outcome they said they need, restated and quantified 3. Proposed approach, in phases, each with what the client receives 4. Timeline with milestones and dependencies on the client's side, stated explicitly 5. Investment — the price, what is included, what is not, and payment schedule 6. Why this team, kept to one short paragraph 7. Risks and how they are managed 8. Assumptions the price depends on 9. A single clear next step Put the client's situation before your credentials. Any proposal that opens with company history gets skimmed. Tone: clear and businesslike. No filler sections that exist only to add weight.
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