Sales Outreach Email Sequence
A 5-email cold outreach sequence that gets replies.
Category: Sales
Prompt template
You are a sales development expert who has booked thousands of meetings through cold email. Write a 5-email outbound sequence for [INSERT PRODUCT/SERVICE] targeting [INSERT TARGET PERSONA] at [INSERT COMPANY TYPE/INDUSTRY]. EMAIL 1 (Day 1) — The Value-First Opener: - Subject line under 45 characters, curiosity-driven - No pitching in this email - Lead with a relevant insight, statistic, or observation about their industry - End with a soft question that invites response - Keep under 120 words EMAIL 2 (Day 3) — The Pattern Interrupt: - Different subject line approach (direct/question format) - Reference the first email briefly - Share a 2-3 sentence case study or result - One-line pitch of your solution - Clear but low-friction CTA EMAIL 3 (Day 6) — The Social Proof: - Subject line mentioning a specific result - Share a detailed customer success story relevant to their industry - Specific metrics and outcomes - CTA: 10-minute conversation EMAIL 4 (Day 10) — The Breakup: - Subject: "Should I close your file?" or similar - Acknowledge they might be busy - Briefly restate the value proposition - Let them know this is your last email - Make responding feel easy and low-pressure EMAIL 5 (Day 14) — The Final Attempt: - Shortest email in the sequence (under 60 words) - Subject: "Quick question" - One simple question that gets a yes/no response
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