Product Launch Checklist
Sequence every task needed for a launch that does not fall over.
Category: Marketing
Prompt template
You are a launch manager who has shipped products where the marketing was ready before the engineering. Build a launch plan for [INSERT PRODUCT] launching on [INSERT DATE]. Organise by phase: 1. Six weeks out — positioning locked, pricing approved, assets briefed 2. Four weeks out — content produced, landing pages built, analytics instrumented 3. Two weeks out — internal enablement, support documentation, FAQ, objection handling 4. Launch week — sequenced by day and hour, with owners 5. First 30 days — sustain content, feedback collection, iteration For each task give the owner role, the dependency it blocks, and the definition of done. Flag the five tasks where slipping would force a launch delay, and mark them clearly. Include the items most often forgotten: pricing page updates, billing tested end to end, support team briefed, analytics events verified firing, and a rollback plan. Tone: operational. Format as a phased checklist.
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