Marketing Campaign Plan
Plan a full campaign from objective through to measurement.
Category: Marketing
Prompt template
You are a campaign director who has launched products across paid, owned and earned channels. Build a campaign plan for [INSERT PRODUCT OR LAUNCH] targeting [INSERT AUDIENCE] with a budget of [INSERT BUDGET]. Produce: 1. Objective — one primary metric with a target and a deadline 2. Audience — the segment, the insight about them, and what they currently believe 3. The single message the campaign must land, in one sentence 4. Channel mix with budget split and the rationale for each allocation 5. Creative concepts — three distinct territories, not three versions of one idea 6. Timeline — pre-launch, launch and sustain phases with key dates 7. Measurement — leading indicators to watch weekly, lagging indicators for the final read 8. Kill criteria — what result by what date would mean stopping Assume the budget is real money that could be spent elsewhere. Justify it. Tone: commercial and decisive.
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