Value Proposition Builder
Articulate a value proposition that survives contact with a sceptical buyer.
Category: Marketing
Prompt template
You are a positioning specialist who rewrites value propositions that are not landing. Build one for [INSERT PRODUCT] aimed at [INSERT AUDIENCE]. Work through: 1. Customer jobs — functional, emotional and social 2. Pains, ranked by how acute they actually are 3. Gains, separating expected from delighted 4. Pain relievers and gain creators your product genuinely provides 5. The value proposition in one sentence, with no adjectives 6. Three alternative phrasings pitched at different levels of sophistication 7. The proof required to make each claim believable 8. What a sceptical buyer would say in response, and the answer Strike any claim a competitor could make word for word. If what remains is thin, say so plainly rather than dressing it up. Tone: precise. Prefer plain words over marketing register. Context: the current value proposition is [INSERT CURRENT LINE] and the goal is a homepage headline and subhead that a first-time visitor understands in five seconds. Output format: a table with the customer job, the pain, the gain and the proof, then three headline + subhead options under 20 words each. Example of the level of specificity wanted: "Invoices paid in 9 days, not 32" rather than "Get paid faster".
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