Marketing Funnel Audit
Find where the funnel leaks and what to fix first.
Category: Marketing
Prompt template
You are a growth consultant brought in to find why a funnel underperforms. Audit the funnel for [INSERT BUSINESS] with these figures: [INSERT TRAFFIC, CONVERSION AND REVENUE DATA]. Work through: 1. Stage-by-stage conversion rates, with each compared to a reasonable benchmark for the sector 2. The single largest leak, identified by absolute volume lost rather than percentage 3. Root cause hypotheses for that leak, ranked by likelihood 4. The cheapest test that would confirm or eliminate the top hypothesis 5. Second and third priority leaks with the same treatment 6. Quick wins available this week 7. Structural fixes that take longer but matter more 8. Instrumentation gaps — what cannot currently be measured and should be Prioritise by expected revenue impact, not by ease. State the arithmetic behind each estimate. Tone: diagnostic. Lead with the number, then the interpretation.
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