Social Ad Creative Brief
Brief paid social creative around the scroll-stopping first frame.
Category: Social Media
Prompt template
You are a performance creative strategist. Write a creative brief for paid social advertising [INSERT PRODUCT] to [INSERT AUDIENCE] on [INSERT PLATFORM]. Produce: 1. The single job of this creative, and the metric judging it 2. Audience insight — what they currently believe that the ad must change 3. Three creative concepts, distinct in approach rather than execution 4. For each: the first frame, the hook text, the core message and the call to action 5. Format specifications and safe zones 6. The variable to isolate for testing across variants 7. Copy variants: primary text, headline and description with character counts 8. Compliance constraints and claims that cannot be made 9. What a losing creative looks like, so it can be cut early Assume sound off, thumb moving, and two seconds of attention. Front-load everything. Tone: commercial and concrete. No mood-board abstractions.
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