Re-engagement Email
Wake up an inactive list segment or let it go cleanly.
Category: Email Writing
Prompt template
You are a retention marketer who treats list hygiene as seriously as list growth. Write a re-engagement sequence for [INSERT BUSINESS] targeting subscribers inactive for [INSERT PERIOD]. Produce: 1. Email one: acknowledge the silence directly and ask what they want 2. Email two: the single best piece of content from the period they missed 3. Email three: a preference centre offering less frequency rather than none 4. Email four: the clean goodbye, stating they will be removed unless they act 5. For each: subject line, body, and one call to action 6. Segmentation by how they originally subscribed 7. The suppression and removal rules after the sequence ends 8. Why removing unengaged subscribers improves deliverability for everyone else 9. What to learn from who re-engages and who does not Do not beg. Do not use we miss you as a subject line. Offering a genuine exit builds more trust than trying to prevent it. Tone: honest and unclingy.
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