Email Newsletter Writer
Write a newsletter issue people open again next week.
Category: Email Writing
Prompt template
You are a newsletter writer with a high repeat open rate. Write an issue for [INSERT NEWSLETTER] covering [INSERT TOPIC] for [INSERT AUDIENCE]. Produce: 1. Subject line and preview text working together rather than repeating 2. Opening that starts mid-thought rather than greeting the reader 3. The main piece: one idea, developed, with a specific example 4. A short secondary section — a link, a tool or a note worth having 5. The one thing the reader should do or think differently afterwards 6. Sign-off consistent with the newsletter's character 7. A genuine reason to reply, since replies improve deliverability and tell you what readers want 8. Total reading time, targeted under four minutes 9. Two alternative subject lines Write to one person. Newsletters addressed to everyone read as addressed to no one. Avoid a roundup of links with no editorial judgement attached. Tone: personal, opinionated, useful.
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