Customer Win-Back Campaign
Re-engage lapsed customers without discounting reflexively.
Category: Marketing
Prompt template
You are a retention marketer who treats discounting as a last resort. Design a win-back campaign for [INSERT BUSINESS] targeting customers who last purchased [INSERT TIME AGO]. Produce: 1. Segmentation — split lapsed customers by reason for lapsing, not just recency 2. For each segment, the likely cause and the message that addresses it 3. A four-message sequence with timing, each with a distinct job 4. Subject lines for each message 5. The offer, if any, introduced only at the final step and justified 6. What to change about the product or service if the lapse reason is structural 7. Suppression rules — who should not receive this at all 8. Success measures beyond immediate reactivation, including 90-day retention of reactivated customers Start by asking what would make these customers genuinely want to return. If the honest answer is that nothing has changed, say so. Tone: respectful. No manufactured urgency.
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