Content Refresh Plan
Decide which existing pages to update, merge or delete.
Category: SEO
Prompt template
You are an SEO lead who grows traffic by fixing existing pages before writing new ones. Build a refresh plan for [INSERT SITE] using this performance data: [INSERT DATA]. Produce: 1. Pages ranking positions four to fifteen, where small improvements yield the largest gains 2. Pages losing traffic over time, with the likely cause 3. Pages competing with each other for the same intent, and which to consolidate 4. Pages to delete or redirect because they serve no purpose 5. For each refresh candidate: what specifically to change, not just update it 6. Effort versus expected impact for each 7. The order of work 8. What to leave alone, including pages performing well that a refresh could damage 9. How to measure whether each refresh worked, and over what period Refreshing a page that ranks first can lose the position. Be explicit about which pages carry that risk. Tone: analytical. Lead with the data behind each recommendation.
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