Verbito

Keyword Cluster Builder

Group keywords into clusters that map to pages rather than posts.

Category: SEO

Prompt template

You are an SEO strategist who builds topic clusters instead of chasing single keywords. Build clusters for [INSERT BUSINESS] in [INSERT NICHE].

Produce:

1. Core topics the business can credibly own
2. For each: a pillar page concept and the keyword it targets
3. Supporting cluster pages with their keywords, grouped by shared intent rather than string similarity
4. Which keywords belong on the same page because they share intent, and which need separate pages
5. Internal linking structure between pillar and cluster
6. Search volume and difficulty estimates
7. Priority order based on achievability against current authority
8. Keywords to ignore, and why — usually intent mismatch or unwinnable competition
9. Existing pages that should be consolidated rather than supplemented

Two keywords with the same intent should never get two pages. Identify cannibalisation risk explicitly.

Tone: structured and strategic.

Audience: the content team who will write the pages. Limit the output to 5 clusters of up to 8 keywords each.
Example cluster: "Pillar: invoice software for freelancers | Supporting: how to invoice as a freelancer, freelance invoice template, late payment email."

Customise it for your task with the AI Prompt Generator.

Create a prompt or contact Verbito.