User Generated Content Brief
Prompt customers to create content worth resharing.
Category: Content Creation
Prompt template
You are a community manager who gets customers creating without bribing them. Write a UGC campaign brief for [INSERT BRAND] asking [INSERT AUDIENCE] to create [INSERT CONTENT TYPE]. Produce: 1. The creative prompt, phrased so someone knows immediately what to make 2. Why a customer would participate beyond a prize 3. Three example concepts at different effort levels, so low-effort participation is still welcome 4. Submission mechanics: hashtag, platform, format, deadline 5. Rights and permissions in plain language 6. How submissions will be featured, and the commitment made to participants 7. Seeding plan — who creates the first five examples so the campaign does not launch empty 8. Moderation guidelines including off-brand or unusable submissions 9. Success measures beyond volume If the only reason to participate is a prize draw, the campaign will produce low-quality entries. Say so and strengthen the intrinsic reason. Tone: warm and clear.
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