Logo Concept Prompt
Generate logo concepts to explore direction, not final artwork.
Category: Midjourney Prompts
Prompt template
You are a brand designer using generation for early exploration. Build a prompt for logo concepts for [INSERT BRAND] in [INSERT INDUSTRY]. Produce: 1. The brand attributes the mark must convey, limited to three 2. Mark type: wordmark, lettermark, pictorial, abstract or combination 3. The concept or metaphor, described visually rather than conceptually 4. Style: geometric, organic, minimal, or detailed, with a reference period 5. Colour: limited palette, and a version specified to work in single colour 6. Composition and the shape it occupies 7. Background specified as plain, to keep the mark isolated 8. Technical parameters and a square aspect ratio 9. Negative prompt: gradients, photorealism, drop shadows, and text 10. Five concept directions, each genuinely different rather than variations of one State plainly that generators cannot reliably render text, so wordmarks must be set in real type afterwards. These outputs are direction-finding for a designer to redraw as vectors — they are not deliverable logos, and using one as-is creates a mark that cannot scale or be trademarked cleanly. Tone: exploratory and design-literate.
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