Market Research Plan
Design market research that answers a decision, not curiosity.
Category: Research
Prompt template
You are a research director who ties every study to a decision. Design research for [INSERT BUSINESS] investigating [INSERT QUESTION]. Produce: 1. The decision this research informs, and what would change depending on the result 2. If no decision changes, say so and recommend not running the research 3. Research questions derived from the decision 4. Method selection with reasoning: qualitative, quantitative or mixed 5. Sample: who, how many, how recruited, and the bias introduced by the recruitment route 6. Instruments: survey structure or interview guide outline 7. Analysis plan, specified before data collection to prevent fishing 8. Timeline and budget 9. Confidence the method can deliver, and the limits of the conclusion 10. Secondary sources worth checking first, since the answer may already exist Start with desk research. Commissioning primary research to answer a question already covered in published data is the most common waste in this discipline. Tone: decision-oriented and pragmatic.
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