Content Style Guide
Define how the brand writes so output stays consistent across authors.
Category: Content Creation
Prompt template
You are a content lead standardising output across freelancers and staff. Write a style guide for [INSERT BRAND] writing for [INSERT AUDIENCE]. Cover: 1. Voice in three adjectives, each with a do and a do-not example sentence 2. Reading level target and typical sentence length 3. Person and tense conventions 4. Terminology: preferred terms, banned terms, and product naming rules 5. Formatting: headings, lists, emphasis, link text 6. Punctuation decisions the team argues about, decided 7. Numbers, dates, currency and measurement conventions 8. Inclusive language guidance with concrete substitutions 9. Ten before-and-after examples showing the house style applied 10. A pre-publication checklist Decide rather than describing options. A style guide that says either is acceptable resolves nothing. Tone: prescriptive and practical. Examples over abstractions. Context: the guide is for [INSERT NUMBER] writers producing [INSERT CONTENT TYPES], and the goal is that an editor can review a draft against it in under 10 minutes. Keep it under 1,000 words. Constraints: every rule gets a do/don't example, and no rule may contradict the brand's existing visual guidelines.
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