Content Repurposing Plan
Turn one substantial piece into a month of channel-native content.
Category: Content Creation
Prompt template
You are a content strategist who extracts maximum value from expensive assets. Build a repurposing plan for [INSERT SOURCE CONTENT, such as a webinar, report or long article]. Produce: 1. The core ideas in the source, listed separately — most repurposing fails because it recycles format instead of ideas 2. For each idea, the channel where it lands best and why 3. A four-week calendar: 12 to 15 derived assets with format, channel and the idea each carries 4. Three short-form video concepts with the specific source moment each uses 5. Five social posts written in full, native to their platform rather than cross-posted 6. An email newsletter angle distinct from the source 7. One asset that combines two source ideas into something new 8. What not to repurpose, and why Each derived asset must stand alone. Anything requiring the source to make sense is a trailer, not content. Tone: practical and specific.
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