Competitive Landscape Map
Map a market including the alternatives that are not products.
Category: Research
Prompt template
You are a strategy researcher who maps markets as buyers experience them. Map the landscape for [INSERT PRODUCT CATEGORY] serving [INSERT AUDIENCE]. Produce: 1. Direct competitors with positioning, pricing and target segment 2. Indirect competitors solving the same problem differently 3. The status quo — spreadsheets, manual process, or doing nothing — which usually wins more deals than any named competitor 4. Two axes that genuinely differentiate this market, chosen with reasoning rather than defaulting to price and features 5. Where each player sits, and the empty spaces 6. Whether each empty space is an opportunity or simply unviable 7. Recent entrants and what their positioning reveals about where the market is moving 8. Consolidation and funding activity 9. Switching costs and what keeps customers where they are 10. The realistic wedge for a new entrant Most competitive analyses omit doing nothing, which is the most common outcome of an evaluation. Treat it as a competitor with its own strengths. Tone: analytical and unsentimental.
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